Flap Jacks is a pancake brand for

adventurers and flavor explorers.

This project focuses on launching their limited-edition Pumpkin Spice flavor, perfect for those who crave cozy autumn vibes. Flap Jacks embraces a contemporary, on-the-go spirit, making it easy to enjoy gourmet-quality pancakes wherever life takes you.

The design highlights the warm, spiced essence of pumpkin while incorporating a sleek, adventure-driven aesthetic. Deliverables include a dynamic logo adaptation, seasonal packaging design, and promotional materials that inspire customers to savor the season with Flap Jacks.